Services include competitive analysis, a proprietary approach to product and attribute brainstorming, concept/product testing, differentiating brand positioning strategy, sales forecasting and business and marketing plan development
Corporate, cross-sector innovation benchmarking expeditions to improve innovation cultures and processes.
Customized for client's goals, participants with senior management at top global firms across sectors (product design, fashion, food, architecture, technology, agencies, cutting edge sign ups) for innovation process inspiration and ideas.
“Eye-opening and exciting to see from very different business perspectives, the actions, surroundings, and dreamers that are driving business forward”
Bernie Panchot,
Sr. VP R&D
AdvancePierre Foods, USA
“The tour, insights, and connections from the Inventours week was a brainfood overload, in such a healthy way”
Dion Chang
Founder
Flux Trends, South Africa
“A high impact and unusually personalized opportunity to engage directly with innovation thought leaders across multiple industries in a foreign country”
Lee Van Popering
VP Global Marketing
Subway, USA
“Inventours is not about powerpoint slides or just another executive course. It is about real passion, real life, hands on innovation”
Maria Tavares
Head of Global Innovation
Givaudan, Switzerland
“It’s funny, when I’m asked about the tour, I apparently have a huge smile on my face. It was a wonderful program, so varied, interesting and inspiring”
Susan Pascoe
Trade & Enterprise
New Zealand
“The tour was amazing and truly inspirational. My team and I were able to gain exciting ideas for our business in India”
Kiran Reddy
CEO
SPI Group, India
“It was truly inspiration for me seeing what amazing people can do and how they can affect so many markets”
Dustin Wuest
Senior Business Consultant
Infoworks, England
“It was an outstanding trip. I have got loads of action points I am going to follow up on. I definitely wish to be coming back again”
Kevin Auchoybur
Senior Consultant
Rand Consulting, England
Upfront industry and market segment analysis, launch marketing strategy and positioning, proprietary, breakthrough product and packaging attribute brainstorm techniques, marketing research, sales forecasting, business plan assumptions, launch marketing tactics.
Teaches marketing planning fundamentals, upfront competitive analyses, differentiating strategy, research, a framework with complete plan template and examples, business metrics, integrated messaging and a broad range of tactics and best use direction.
Author, "Why Digital Transformations Fail", President of Transformant
Partner Smart Design
Director Global Merchandising
Nike Converse
CEO & Co-Founder Terri & Sandy
CEO & Founder
Yosi Health
Owner & Entrepreneur
Pulp + Wire
Chief Creative Officer of The Game Agency
Co-Founder, CSO at GoodQues
Co-Founder, CIO at GoodQues
Head of Innovation & Design Gatorade
CEO & Founder Kahawa 1893 Coffee
Assistant Professor Biomedical Informatics, Vanderbilt U Medical Center
Scientist Innovator
Descartes and Mauss
Interview with Michelle Greenwald
Interview with Michelle Greenwald
Interview with Michelle Greenwald
Michelle Greenwald is a cross-pollinator, consultant, and professor at Columbia and NYU who helps firms innovate more methodically and creatively through a unique, systematic approach: Catalyzing Innovation. She trains corporate teams to be more innovative by learning to observe, categorize, and draw on stimuli from other sectors around the world. Her Forbes CMO Network column spans product & service innovation, cutting-edge new technology, and marketing strategy.
Michelle is a former SVP at Disney, a VP General Manger at Pepsi, and exec at Nestle, J Walter Thompson, and General Foods. She has taught at Wharton, Columbia, NYU Stern, Berkeley, Cornell, Cornell Tech, IESE, HEC Paris & Seoul National University, The American Marketing Association, The American Management Association & The Association of National Advertisers. She's a sought-after conference speaker about Innovation & Digital Transformation and has presented on 5 continents.
Guest Speaker & Panel Moderator:
• Harvard Faculty Club: New Product Development Innovation
• The Conference Board: AI and New Product & Service Development
• Columbia Business School Marketing Conference & Marketing Club
• The Disruption Lab Webinar: Post-Coronavirus Business Recovery Strategies
• Dell & Intel Podcast: Winning at Retail & Innovation Post-Coronavirus
• Google Partners Podcast Interview: Innovation in Action
• Association of National Advertisers Conference: Future of Retail
• Smart Cities World Congress – Open Innovation – Barcelona
• FIRJAN Brazilian Trade Group - Innovation & Digital
• Sonar+D – Barcelona - Future of AR & VR with Google
• Taiwan Design Center Fulbright (presentations to businesses & gov’t)
• Smart City World Congress, Argentina, Keynote Low Tech Innovation
• Proctor & Gamble: Next Generation Innovation Technologies
• PNC Bank: Innovation Benchmarking for Brainstorming
• The Disruption Lab: FinTech and Health Care Technology: Barcelona
• Bank of America/Columbia GSB: Food & Beverage Industry Outlook
• LuxePack Premier Packaging Conf. Panelist: Disrupt or Be Disrupted
• Taiwan Investment & Trade Office, New York: Taiwan Opportunities
• Columbia, Cornell, NYU Stern Alumni Event – Global Marketing
• NYU Stern – Mktg. Conf. panels: Cord Cutting & Content Marketing
• Campbell’s Soup – Marketing Dept. Guest Lecture – Innovation
• TEDX Talk: How Firms Can Easily Become More Innovative
• Heineken: Internal KEN Talk: Making Firms More Innovative
• International Contemp. Furniture Fair Panel w/ IKEA: Collaboration
• Women in Technology Innovation – Internet of Things & Innovation
• Michelin – Creating a Customer Centric Organization – New York
• Glaxo Smith Klein/Novartis – Innovation Best Practices in Firms
• New Zealand Food & Grocery Conference: Catalyzing Innovation
• Columbia University Marketing Communications Event Speaker
• Grey Advertising Innovation Speaker
• Planview Pipeline Innovation Conference: Catalyzing Innovation
• Food Vision Global Conference: Disruptive Innovation in Food
• Cornell Business School: New Book, Catalyzing Innovation
• NYU Business Library Salon: Innovation Strategies & Techniques
• Latin American Business Association, Multicultural Marketing
• MENG (Marketing Executives Networking Group), Innovation
• Columbia Alumni Association, Brand Positioning Panelist
• The Wharton Club: “Innovation Strategies & Techniques”
• NYU Stern Marketing Conf. Moderator: Latest in Digital Marketing
• Columbia Graduate School of Bus. Marketing Conf. Moderator
• NYU Stern Entrepreneur Club Women in Business, Panel Moderator
• Lutron: Strategic Growth Opportunities
• Danish Government Health Care Group: Approaches to Innovation
• Columbia Bus. School Master Class: Marketing Plan Framework
• New York Women in Finance, Global Marketing panel moderator
• NYU Entrepreneurial Technology New Venture competition
• Alcatel-Lucent: New Product Boot Camp
• Avon: Trends & New Product Development Opportunity Areas
• NYU Stern Annual Marketing Conference panel moderator
• Columbia Graduate School of Business Annual Marketing Conference panel
• NYU Stern Executive MBA: “Careers in Marketing”, Panel Moderator
• Mercedes-Benz Case Competition conceptual framework & Exec Ed
• Roland Berger International Grad Business School Case Competition judge
• The Richmond Group, 2007, “Integrating Digital Marketing into Marketing Plans”
• Columbia GSB Launching New Ventures Course
• Columbia GSB Marketing Club: “In-Store Merchandising”
• Northeast College Women’s Conference, guest panelist, “Advertising”
• Columbia GSB Alumni event moderator: “Product Life Cycle Marketing”
• Columbia Women in Business: “Marketing Career & Case Study”
• Columbia GSB Greenhouse and Lang Fund judge
